"We want to be the air traffic controllers of electrons." - Bob Nardelli, formerly of GE Power Systems
Overview
BIBO: Brand Inside: Brand Outside
Outcomes: The power of this solution is in what customers tell you about your brand—it is discovering what your Brand says about you. BI:BO creates an external brand promise to align your employees with your brand. You experience a new passion for your brand, inside and out. We collaboratively connect your organization’s executives, brand champions, department heads, and external brand consultants to impact your brand deployment strategy. You get:
- Message alignment—internally and externally
- Employee engagement
- Increased customer satisfaction rankings
- Customer acquisition
- A powerful culture that attracts/retains top industry talent
Tom Peters Company conducted an online survey during a Microsoft Office Live Meeting seminar and discovered these staggering results, with about 500 respondents:
• 51% of employees say they do not know what a brand is
• 16% of employees say they get their firm’s “brand promise”
• 9% of employees say that they “live the brand”
The remaining 24% want to learn how to be in sync with the company’s message. “Connect the dots” between your external and internal brand reputations. E-mail us at info@tompeters.com or call 617-242-5522 and 1708-437-380 (UK).
